Part 3. The everything drugs?
In Part 2, we examined how incretin-based treatments for obesity and diabetes could reshape future patterns of morbidity and mortality. Our central scenario reflected our current best-estimate assumptions for these indications, including expectations around future gains in efficacy, reductions in cost, and broader accessibility.
In this section, we examine how the impact of these treatments for obesity and diabetes could exceed those projected in our central scenario. We also consider the potential for further reductions in mortality and morbidity as the therapeutic landscape for incretin-based drugs expands beyond obesity and diabetes. A wave of regulatory approvals particularly for cardiovascular disease signals broader therapeutic potential, and growing optimism extends to their use in areas such as neurodegenerative disorders and addiction medicine.
Finally, we consider factors that could limit the impact of these therapies, outlining reasons why our expectations may not be fully realized.
Lowering cost to increase uptake
Growing competition and the arrival of generic and oral formulations are expected to lower costs significantly, which would widen access to these drugs. We already anticipate cost reduction in our uptake assumptions, but there is upside potential if uptake can be increased beyond our central scenario best-estimate assumptions. This is a fast-moving space, so it is important to frequently review assumptions.
To date, Novo Nordisk and Eli Lilly have dominated the incretin-based drug market. However, the landscape is shifting. A growing number of pharmaceutical and biotech companies are now developing novel therapies.
With 16 new drugs potentially launching in the next five years, it is anticipated that new challengers will account for roughly $70 billion of the total incretin-based drug market, which is expected to reach $200 billion by 2031.
Growing competition in GLP-1 drugs is expected to drive prices down over time, although the pace and extent of that decline will depend on several factors. As more companies enter the market, the increased supply and diversity of products are already putting downward pressure on prices.
In addition to competition among branded drugs, the arrival of generic versions and oral formulations which are typically cheaper to manufacture could further reduce costs. Analysts project that GLP-1 prices could decline by 10% annually by 2027, especially as insurers and pharmacy benefit managers negotiate deeper discounts and rebates.
However, pricing is also shaped by regulatory policy, patent protections, and market exclusivity strategies. Wider provision of the drugs through government-sponsored healthcare services, such as Medicare and Medicaid in the US, would be expected to further increase uptake and persistency, especially if prices are materially reduced through negotiated discounts with the pharmaceutical industry.
Still, as more entrants bring new GLP-1 or multi-agonist drugs to market, the competitive pressure is likely to increase potentially improving affordability and access for a broader patient population.
Novo Nordisks Canadian patent for semaglutide expired in 2020 due to a missed maintenance fee. With no other semaglutide-related patents listed in Canadas Patent Register, the path is now clear for generic and biosimilar competitors to enter the Canadian market as early as January 2026, when regulatory data exclusivity also expires. Analysts expect prices to drop by 50%-80% once generics launch. Public health systems are also likely to pivot toward these lower-cost alternatives, increasing access for patients.
More-effective versions and oral formulations
The next wave of incretin and hormone-based therapies promises to offer advantages over the current generation. More-effective drugs could lead to greater weight loss and potentially greater mortality reduction. New formulations, such as oral drugs that are easier to take than injections or longer-lasting drugs that need to be taken less frequently, could increase uptake and adherence. Dramatically increased efficacy, uptake, and adherence could lead to positive upside impacts relative to our central scenario best-estimate assumptions.
Promising new candidates include:
- Amycretin (Novo Nordisk)
- Orforglipron (Eli Lilly)
- Survodutide (Boehringer Ingelheim)
- VK2735 (Viking Therapeutics)
- MariTide (Amgen)
- Retatrutide (Eli Lilly)
Among the most closely watched candidates is retatrutide, a triple-agonist developed by Eli Lilly that targets GLP-1, GIP, and glucagon receptors. In Phase II trials, retatrutide achieved up to 24.2% weight loss over 48 weeks, significantly outperforming existing therapies. This triple-G receptor approach may offer broader metabolic benefits, including improved energy expenditure and fat metabolism, although long-term safety and tolerability are still under investigation. Phase III trials are now underway, exploring its use not only for obesity but also for sleep apnea and osteoarthritis. Eli Lilly is expected to publish results in 2026.
Treatment indications continue to expand
The mechanisms underlying incretin-based therapies remain incompletely understood. Scientists know that GLP-1 and GIP receptor agonists help lower blood sugar, reduce appetite, and even protect the heart. But how do they do all of this? These drugs act on many parts of the body, not just the pancreas, and their effects go beyond what we would expect from just improving insulin release.
Incretin-based drugs are now being investigated and in some cases approved for a wide range of conditions, including cardiovascular disease, chronic kidney disease, sleep apnea, fatty liver disease (MASLD), neurodegenerative disorders, and even substance-use disorders. Following the results of the SELECT trial, the FDA approved a new indication for Wegovy (semaglutide) in March 2024: to reduce the risk of cardiovascular death, heart attack, and stroke in adults with cardiovascular disease and either obesity or overweight. 4 If these indications continue to broaden and adoption scales accordingly, the cumulative impact on public health could be profound.
The growing approval pipeline could have significant implications for driving future improvements in morbidity and mortality, beyond areas discussed in Part 2. Looking ahead to late 2026, a wave of anticipated new therapeutic indications across a diverse range of clinical areas includes:
Potential role as preventive medicines
As incretin-based therapies continue to demonstrate a wide range of health benefits, interest is growing in their potential role as preventive medicines. Their systemic anti-inflammatory effects, metabolic regulation, and influence on satiety and insulin sensitivity suggest they could help prevent the onset of multiple chronic conditions especially in high-risk populations.
The shift from treatment to prevention could mark a paradigm change in how we approach metabolic and age-related diseases. GLP-1 therapies have already shown efficacy in reducing major adverse cardiovascular events and slowing kidney disease progression in people with diabetes and obesity. If these benefits extend to individuals without established disease, we could see a significant reduction in morbidity and mortality across the general population.
Uncertainties, risks, and limitations
The central scenario results set out in Part 2 are based on current best-estimate assumptions for these drugs being used to treat diabetes and weight-loss indications only. In Part 3, we outlined reasons for optimism that the impacts of incretin-based therapies could exceed those assumed in our central scenario largely due to their emerging use in treating a broader range of diseases, and potentially even in disease prevention. We may also see greater impacts from these therapies within their current indications (in line with our optimistic scenario) if newer versions prove to be more cost-effective than expected and/or deliver enhanced clinical performance. This could include increased efficacy, fewer side effects, improved tolerability, and more personalized treatment options.
The upside potential of these drugs is exciting, but it is important to recognize challenges that must be overcome to fully achieve anticipated impacts.
We have discussed challenges linked to safety, side effects, access, adherence, and affordability in this report.
In addition, the legal landscape surrounding incretin-based therapies is complex. In the US, for example, manufacturers have faced multidistrict litigation over alleged links to pancreatic cancer, with plaintiffs claiming inadequate warnings and defective design. Although courts have largely ruled in favor of the defendants citing lack of causation and federal pre-emption of state-law claims the litigation has highlighted the challenges of pharmacovigilance and the burden of proof in drug safety cases. Additionally, the rise of compounded versions of GLP-1 drugs during shortages has introduced new liability risks, particularly around quality control and off-label marketing.
To the extent these challenges cannot be overcome, risk remains that AOM impacts could be lower than we have assumed and potentially more in line with our pessimistic scenario.
Part 4. Implications for insurers
Insurers should consider the impact of AOMs across their business:
- Assess how AOMs may impact protection, morbidity, and longevity experience
- Review trend assumptions to identify whether changes are needed
- Establish processes to keep on top of this fast-moving space
- Consider new lapse risks
- Assess how AOMs might affect underwriting and claims
Insured impacts and reviewing trend assumptions
Insurers should consider adjustments to their specific mortality and morbidity improvement assumptions to reflect AOMs. Accounting for specific drivers in future improvement projections is fraught with difficulties and requires a careful blend of analysis and judgment.
Evaluating Biometric Trend Drivers: How to reflect medical breakthroughs and other drivers in forward-looking assumptions explores the practicalities of how to maintain an up-to-date view on emerging drivers such as AOMs and provides a framework for incorporating insured impacts into insured improvement bases.
The impact on insureds and annuitants reflects the characteristics of the insured book. To explore insured impacts further, and how they may translate to your policyholders, reach out to your local 遙ぺ整氈窒 representative.
New lapse risks
The use of AOMs introduces the risk of anti-selective policyholder behavior, as individuals who have lost considerable weight may lapse their rated policies and re-enter with better terms. As such, insurers may not capture the full economic benefit of improved mortality and morbidity. Insurers will need to consider how this anti-selection risk may affect their lapse assumptions.
Underwriting and claims considerations
Underwriting
The increasing use of incretin-based therapies promises to significantly influence underwriting risk assessment, illustrating the need for underwriting practices to evolve alongside medical innovation. Despite experiencing metabolic and cardiovascular improvements, many individuals will retain underlying conditions such as diabetes, hypertension, dyslipidemia, sleep apnea, or fatty liver disease (MASLD). Underwriters therefore need to continue to review and assess medical evidence for any associated side effects and potential comorbidities, including cardiovascular status, renal and hepatic function, and mental health or cognitive concerns.
People who have experienced medication-driven weight loss present new underwriting risks. The weight gain that occurs if treatment is stopped may be dramatic compared to what might be expected from individuals not taking the medication, with concomitant increases in mortality and morbidity risk throughout the duration of the policy.
Weight at underwriting might also mask accumulated harms and previous high-risk weight status. Addressing these issues will require insurers to consider an applicants BMI history rather than simply BMI at the time of application. Applicants with well-documented, physician-monitored AOM use and stable clinical parameters may present a favorable risk profile, especially compared with untreated obese or diabetic individuals. However, the line between medical therapy and lifestyle enhancement becomes increasingly blurred. As more healthy individuals seek AOM prescriptions for cosmetic or preventive reasons, insurers must consider how to interpret such use in underwriting and build an understanding of the nuanced, evolving interplay among pharmacologic intervention, lifestyle behaviors, and long-term outcomes.
As evidence accumulates, underwriting approaches must evolve to recognize improvements while maintaining vigilance in validating these therapies potential long-term and sustainable mortality and morbidity gains. Furthermore, the continuing education of underwriters to ensure accurate interpretation of disclosures and evidence, including risk markers and polypharmacy, is essential.
Claims
Understanding weight trends, clinical indications for AOMs, remaining comorbidities, and any treatment side effects are all important factors to consider as part of claims management practices. As with other material medical conditions, accurate disclosures at the underwriting stage may need to be validated at claims time. Claims assessors will need a deep understanding of the use of AOMs to ensure accurate interpretation of information in relation to disclosures made as part of the insurance application.
In the nearer term, disability income claimants with sustained weight loss could demonstrate an increase in functional capacity, including the ability to return to work. Again, considering remaining comorbidities and side effects will be essential as they could still impact function even after weight loss.
A potential longer-term impact may be a change in claims cause trends for critical illness claims. For example, a valid claim for end-stage diseases that currently rely on metabolic markers may be delayed as a result of improved clinical status with the use of AOMs. Critical illness definitions may need to be futureproofed to align with these medical advances.
Health insurers need to consider the potential impact of multiple aspects, including benefits and coverage and cost implications and controls. They should also play a role in ensuring that AOMs are used responsibly and in establishing benefit sustainability.
Conclusion
AOMs have the potential to significantly improve population mortality and disease incidence rates.
The impact on insured groups is likely to be somewhat lower, and it may be too early to make material adjustments to insured trend assumptions, but the efficacy of AOMs to date increases confidence in future mortality and morbidity improvements.
This is a fast-moving space with significant uncertainties, so monitoring developments closely will be vital to responsible and successful insurance practices. Model assumptions will need continual refining as new evidence emerges and as new indications for incretin and hormone-based medications are approved.
To explore insured impacts further, and how this may translate to your policyholders, reach out to your local 遙ぺ整氈窒 representative.